An advertiser pays for a spot in a category and a geography. 100% of the payment is captured — there is no bidding, no auction, no negotiation.
Within a category and geography, ads are ordered by the total amount paid over the current 365-day cycle — highest first. Nothing else is ever part of this calculation: no clicks, no engagement, no personalization.
If two ads have paid the exact same amount, the one activated first keeps the higher position. Seniority is a real, verifiable fact — never a purchasable one.
Hypothetical total paid in Agriculture & Farming:
Resulting position
1Based on 0 currently active ads in this category. This is a read-only estimate — nothing here changes any real rank.
Seven fixed tiers, no negotiation and no bidding — an advertiser pays one of seven set amounts to enter or top up. A top-up always improves rank by raising the total paid, but it never extends the 365-day cycle.